Sabroso Shot #4 - The Massive Movie Calendar
Here's a great one - to help a popular mobile phone company broaden their broadband offering, Carphone Warehouse built something which celebrates one of the best things about the web: watching movies. The Massive Movie Calendar has a movie for every day of the year, with the only caveat being that the date has to have appeared in the movie. The piece was promoted as the ultimate solution to arguments about which movie to watch. The balm to any Netflix wounds.The coverage was exceptional too, with placements in Shortlist, Film Threat and a number of regional publications.
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