Sabroso Shot #25 - Cocktails as Data Visualisation
Cocktails is a project by Information is Beautiful to show the ingredients of different cocktails by ratio.
The piece also recognises the type of glass the cocktail should be served in - which makes for a stylish presentation indeed.
However, I think the piece falls down a little in other areas. Namely: the actual recipe is not given; and there's no indication of how the cocktail should look once its made.
One might argue that this piece isn't meant to be a working recipe book, but a cool data visualisation (as is the wont of Information is Beautiful), and on that basis it's perfectly forgivable that that information is lacking.
But still, if I was running this as a campaign, I think I'd include that. Turning something complex into something simple and actionable is a sure-fire way to get coverage and keep visitors coming back.
Anyway, the piece reminds me of one I worked on about five years ago called Around the World in 80 Drinks. This piece was one of my first 'viral' successes. I think because it's so striking and simple.
(Around the World in 80 Drinks was released 3 years earlier. I mention that only because they are so similar, and I don't want to seem like I'm not giving credit where it's due).
Sign up to the Sabroso Shot today
The Sabroso Shot is full of great ideas for your next campaign, our own musings and commentary on the latest content trends and an occasional showcase of what we're working on.
More from the blog...
Sabroso Shot #2 - Project Graham
Project Graham is an amazing Australian campaign from 2016.Read more