Sabroso Shot #21 - Amazing Finds on Google Earth
50 Amazing Finds on Google Earth is a project by 'Twisted Sifter'.
I'm pretty much unable to pretend that this is anything except a Buzzfeed-style 'listicle', which is therefore basically a glorified blog post, but hear me out...
What I like about this project is that it piggy-backs on an existing technology. Everyone is familiar with Google Maps/Google Earth, and this hits the perfect point between content that makes people curious, and content which is properly researched and built out. (As a thought experiment, how eager would you be to find 50 of anything for a blog post?).
The basic idea aside, it performed exceptionally well, and has been picked up by 150+ other websites, who all provided links. Pretty impressive coverage for something which is so simple.
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The Sabroso Shot is full of great ideas for your next campaign, our own musings and commentary on the latest content trends and an occasional showcase of what we're working on.