Sabroso Shot #19 - Forgotten Bookmarks
The creator of describes the project this way:
'I'm a used and rare bookseller. I buy books from people every day. These are the personal, funny, heartbreaking and weird things I find in those books'.
That about sums it up, but seeing the site is quite another thing.
The weird 'bookmarks' are photographed alongside the books they were found in. Some of these bookmarks are a hundred years old, but they are all eyebrow-raisingly weird, or heartbreakingly sweet.
The right-hand menu has a list of the categories of bookmark.
I had a great time reading the 'letters' section, which has letters from all kinds of places. One sent from a beach jungle in Japan in WW2, one sent to a child at summer camp by her neighbours, one apologising for cancelling a date.
They are all very sweet. The best one I read was this:
I'm sorry we managed to elude each other so successfully during the recent brief holiday, but life was excessively traumatic.
Permit me to announce, at this time, the termination of the Romance of the Century... (not to be confused with the Greatest Fights of the Century, which is a television show on boxing)... which after an eventful three years and half, etc., etc.,
I am working. This time for the University. I am the receptionist at the Reading Institute for Children Who don't Know the Alphabet (in sanscrit) and retarded Adults. It is very dull here except when the children do some perverted thing like stop up the toilet, or walk through windows. Then it gets very interesting. The woman I work for is a bitch, and she hates me, but then so does everybody else. Every day, all over the world, mankind observes, religiously, fifteen minutes of hate Alice.
I saw George Broadfield for the first time in about two years the other night, and he bored the hell out of me for half an hour. What is left in life for me now, if even Broadfield is boring. He has, by the way, the East via, I suspect, a Tibetan fairy or something related. Anyway, he has decided that he is a Negro, and that he's going to South Africa like Augustine or somebody.
I have been having fierce pains in the stomach for about two weeks. It's probably psychosomatic, but I prefer to think that my brother has been feeding me large doses of ground glass in my rice crispies.
I once wrote you a letter when you first wrote to Dave Green but I think I lost it. Or maybe I handed it to Wm. Riley Parker instead of a Milton paper. I haven't been to that class since that day, anyhow.
I still do not have a thesis, or even an idea, and I don't expect to have one.
What is Chicago. Do you the like U. Are you going to the U. I met somebody who knows you whose name is Pearl Weis-something. I don't think she likes you. She is divorcing her husband.
I had a nice christmas. I got presents and I got drunk. Write to me unless you're too busy or something.
Poor old Alice.
I like this project because it's inadvertently the perfect piece of content marketing for a business. (I don't think it was a marketing project, in any case.) Someone has found something weird and unique about their industry and has shared it with the world.
What could be more special than that?
Sign up to the Sabroso Shot today
The Sabroso Shot is full of great ideas for your next campaign, our own musings and commentary on the latest content trends and an occasional showcase of what we're working on.
More from the blog...
Sabroso Shot #25 - Cocktails as Data Visualisation
The most ingenious way to demonstrate a recipeRead more
Sabroso Shot #2 - Project Graham
Project Graham is an amazing Australian campaign from 2016.Read more